This advergame, called “Fossil Hunt,” is part of a full-fledged microsite for the two aforementioned shows. The site itself (which you can check out Here) is pretty well-rounded. It offers a lot of video and other interactive content. You can preview the shows themselves, check out photos of actual dinosaur fossils, and even try the “3D Dino Explore” feature on the site, which is a relatively-rudimentary click-and-drag view of virtual dinosaur likenesses buried under the earth; you can “Revisit their last moments and see these dinosaurs in full 3D.”
The Fossil Hunt advergame itself is a 3-D tile board akin to mahjong, but where you attempt to match two of the same dinosaur bones in order to make them disappear from the dig site. As an archaeologist-gamer, your goal is to assemble the full dinosaur in order to advance to the next level. The game is very simple, suggesting that it may be an attempt at marketing to a younger demographic audience, or maybe just a quick way to throw together an advergame. The site was, in fact, first made available on Dec. 3rd, only a week before the shows aired.
I think that it’s safe to say that nearly everyone had a pretty decent interest in dinosaurs when they were kids; and why not, what is more enigmatic than a giant creature that lived on earth millions of years before you were born? So, go ahead and indulge in your childhood fascinations, check out the National Geographic Channel Dinosaurs Microsite.
To read a bit more about this site, and the two shows it was created to promote, take a look at This Article by Shahnaz Mahmud over at Adweek.
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