Nintendo Wii, the system which has rocked the video gaming world and created a new definition for the word "interactive," has set an unparalleled precedent with their new YouTube Video. If you have 45 free seconds, please CLICK HERE for a brief preview of the future of YouTube, and interactive online video in general.
The geniuses behind the promotional efforts for the video game "Wario Land: Shake It" have created a YouTube 1st- a video clip that actually manipulates the entire YouTube page that contains it...boxes and type on the page tumble and bounce around as the video plays (while the virtual player "shakes" the video itself). As the chaos ensues, you can actually grab the falling pieces of the page with your mouse cursor and move them about while the video plays. This is rather hard to explain, so perhaps it is best if you Try it Yourself.
This video, which was posted just a couple of weeks ago, on September 19th, already has nearly 3 million hits...and I expect it to get at least 3 million more within the next week or so. It has amazing viral possibility, and brand spiraling potential for the game's Promotional Web site.
The promotional site also includes a great little advergame with a nice cross-promotional plug for Six-Flags. You can check it out by CLICKING HERE. This microsite fits in with the overall campaign in that it too requires the user to "shake" things on the site with their cursor. The minds at Nintendo have yet again figured out how to take a traditional medium and add new, inventive ways to enhance user/player interactivity.
The Wii is already hard enough to get as it is...with people still signing up on long wait lists at even the most frequented and usually highly stocked box stores. My guess is that this game, and the fantastic, innovative web-based promotional and WOM-oriented marketing behind it, will only lead to more interest in the Nintendo Wii. And I don't think that I need to explain how exciting the implications of this nature of embeddable video technology are for online video and interactivity as a whole.
A big thank-you to Rocco Stallvord at Adverblog for bringing all of this to my attention through THIS POST.
1 comment:
crazy video!!
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