Ever been curious about why to use advergames to sell your products? Or, do you know that you want to use advergames, but you just need some statistical evidence that it actually works in order to coax management, or a higher-up into seeing things your way? Or, are you just curious about using a videogame for an advertising purpose, and you want to learn a bit more about it? Well, then check out www.advergame.com.
This website is home to Skyworks, the company that (self-reportedly) pioneered the concept of advergaming. If they didn’t start it, they sure fooled me, because their initial advergaming concept suite, lifesavers’ candystand.com, which was (and, still is…I suppose) a highly-interactive site with numerous games available, all of which tote different lifesavers brand product names. This site was initially launched back in 1996. Today, according to the "Why Skyworks" section of their web site, “Over 40 Million client-branded games developed by Skyworks are played on our clients' websites each month. That's over 800 per minute and over 1 billion to date!” Pretty impressive, eh? If that is the kind of number attached to one company, imagine what the overall statistic would be for the total amount of people playing branded games…nearly unfathomable.
Here are some more handy-dandy stats provided by the fine people at Skyworks that you can use to wow anyone who wants to listen to you:
What’s more…Skyworks goes ahead and breaks down some of the individual demographics for you, giving statistical evidence to back up their claims, and citing sources for the stats. Not bad at all. Advergames are truly part of the future of advertising. As the customer becomes more and more of a king, and the audience decides when and where they will listen to brand messages, maybe it would be wise to jump on the band wagon and promote your brand in a way that people will pursue on their own, rather than throwing it at them whether they like it or not. Well, are you convinced yet?
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