Norelco’s Shave Everywhere Advertainment Site

So, one of Philip’s subsidiary companies, Norelco, has created a funny new buzz marketing (get the double entendre?) site to promote their men’s electric razors. The brand of humor that they use is pretty over-the-top, but it caters appropriately to the demographic that they are trying to reach. The age demographic would likely be between 18-28, and the gender would certainly be men.

The site is called Shave Everywhere, and it is made specifically for the Philips Norelco Bodygroom, which is an attempt to re-market the traditional electric shaver in order to specialize it to shave extremities that are far from the face. The spokesperson for the site is a young, 10 o’clock local evening news type of personality with flawlessly parted hair, wearing a white bathrobe. The Bodygroomer’s possible applications are, thankfully, not demonstrated on a person, but, rather, by the humorous juxtaposition of several different kinds of fruit next to the guy…at least on the introduction to the site. If you select “Where to Shave” from the main menu, however, things get a bit more graphic. Blue circles point out the various areas that the Bodygroom will supposedly shave with ease…and this is done on the actual guy…such as the “Groin and Posterior,” and the “Underarms,” fortunately, the guy’s robe stays on all the while.

The “History” section is also pretty hilarious. An old guy, named “Follicle Phil Fontana” prefaces this little doozy saying “Things were different then…we didn’t have no calculators or internets…no…Bodygrooms. Back then, If the hair on ya back or ya co** or your ***** got too long…well, ya might just have ta live wid' it, ya know?” Then, the spokesperson of this site gives us a lovely anecdotal history of the Bodygroom, and the way it has benefited society since its inception. He speaks of unfortunate souls such as “Harry Hair Vest Houllihan,” and “Checky Mansweater Reubenstein,” and the terrible times that they had to go through on the beach back on Coney Island. The History goes on in much greater depth, but it is best that you venture on to this section of the site and learn this horrific history yourself.

Another point of possible interest on the site is the “Music Video,” which features the spokesperson himself talking about the hard times that he went through before finding the Bodygroom. “It’s so hard to be a Don Juan when you’ve got a Chinchilla wrapped around your Don*.” It gets worse from there…again, I’ll let you decide whether you want to hear more or not. This section, much like the rest of the site, has censored profanity…but it is still pretty easy to distinguish.

Maybe my favorite part of the site, for its subtle and yet excellent comical value, is “The Optical Inch,” which is an eye exam with the message “I love my extra inch” hidden, though not very well hidden, in the text.

In summation, not much of this site is made for the ultra-conservative or the Parents Television Council. It is not exactly family-friendly, but, to some people it is pretty funny. You be the judge. At any rate, it is pretty brave of Philips to take this step and put something this controversial out there. My hat’s off to them for being so daring.

Many thanks to Anya over at SHiFT agency in Boulder, Colorado, for showing an active interest in my blog, and for notifying me about this hilarious new Norelco site.