Yet another company is riding the popularity-wave of the apple iPhone, and creating a specialized program for the product (check out my old post about Warner Bro.s’ I am Legend). Dr. Pepper is reaching out to its sugar-craving consumer base with an advergame that is to be distributed solely to iPhone users. This soon-to-be released game is, in fact, the first branded game ever to be made available on the iPhone, and, should it succeed in its objectives, it will likely be the first of many.
This game, called “Matchcaps,” was created specially for the iPhone’s safari internet browser. This game, created by Imaginuity New Media, will be free, and it will not even need to be downloaded to the phone. It will be accessible through the site: www.drpepper.com/matchcaps. If you already have safari as your internet browser on your home computer, you can actually access and play the game on your home computer, should you not own the $500 iPhone.
This game marks a relatively large milestone for Dr. Pepper, as it is clever of them to once again be at the cusp of what is new and exciting in the world of untraditional, unconventional marketing in the form of advertainment and advergaming. Being first-to-market with this advergame for the iPhone marks yet another good move for Dr. Pepper’s parent company,Cadbury Schweppes Americas Beverages. They are still riding the coattails of the increasingly popular “Phil Collins Gorilla Drummer Cadbury Ad” which has nearly 1.5 million hits on its most popular upload link on YouTube (check it out below). As unrelated as this ad may be to any of Cadbury’s products, it is still tremendously captivating, and pretty funny to boot.
If you want to find out a bit more about Dr. Pepper’s Matchcaps game, check out this CNN Money Article.
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